Publication: El mercado televisivo español: concentración y precariedad
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2017
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Obercom
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Abstract
El objeto de este artículo es examinar la situación actual del mercado televisivo español a la luz de las mutaciones acaecidas desde la segunda década del siglo XXI. Al profundo declive de la televisión pública (RTVE) se ha unido también la falta de viabilidad de los canales autonómicos y de muchos canales de TDT, así como de un proceso concentrador de los canales privados de mayor audiencia. Pero además, hemos podido observar como los grandes operadores de telecomunicaciones pasaban a desarrollar labores más propias de una "TV company", y como también irrumoían en España empresas de VoD, como Netflix, HBO y Amazon Prime Video, que están compitiendo en el mercado de los contenidos de pago. El enfoque teórico se sitúa en la economía industrial, que permite adoptar una perspectiva microeconómica a la hora de interpretar el funcionamiento del mercado y la economía de sus contenidos.
This article aims at examining the current situation of Spanish television market in the context of the deep transformations occurred along the second decade of the 21st century. This scenario is determined by the sharp decline of public television (RTVE), the lack of viability of regional channels and many DTT stations, and the concentration process affecting most private channels. In addition, we observe how the major telecommunication operators have started to develop the typical tasks of a "TV company", as well as how VoD companies, such as Netflix, HBO and Amazon Prime Video, have recently emerged as competitors in pay-per-view television. Our perspective departs from industrial economy, which allows us to adopt a microeconomic perspective when interpreting the market operations and the economy of contents.
This article aims at examining the current situation of Spanish television market in the context of the deep transformations occurred along the second decade of the 21st century. This scenario is determined by the sharp decline of public television (RTVE), the lack of viability of regional channels and many DTT stations, and the concentration process affecting most private channels. In addition, we observe how the major telecommunication operators have started to develop the typical tasks of a "TV company", as well as how VoD companies, such as Netflix, HBO and Amazon Prime Video, have recently emerged as competitors in pay-per-view television. Our perspective departs from industrial economy, which allows us to adopt a microeconomic perspective when interpreting the market operations and the economy of contents.
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Keywords
Televisión, Mercado de la Televisión, Concentración, Estructura, Oligopolio, Video On Demand, Television, Televison market, Concentration, Structure, Oligopoly
Bibliographic citation
Observatorio (OBS*), Vol.11, N.3 (2017), pp. 140-152