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E-commerce in Spain: Determining factors and the importance of the e-trust

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URI: https://hdl.handle.net/10016/35853
ISSN: 0308-5961
DOI: https://doi.org/10.1016/j.telpol.2021.102280
UXXI: AR/0000031163
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ecommerce_TP_2022.pdf (1.34 MB)
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2022-02-01
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Elsevier
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Abstract
This paper identifies and estimates the determinants for participating in e-commerce and developing e-trust, as well as the importance of e-trust for e-commerce in Spain. For its analysis, a national survey from 2014 to 2019 is used and the logit model is implemented. It is concluded that the e-trust is a determining factor in e-commerce, and the improvement of equality education helps the growth of online commerce and e-trust. In turn, e-trust encourages the use of all digital resources.
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Consumers, E-commerce, E-trust, Internet, Logit
Bibliographic citation
Fernández-Bonilla, F., Gijón, C., & De la Vega, B. (2022). E-commerce in Spain: Determining factors and the importance of the e-trust. Telecommunications Policy, 46 (1), p. 102280.
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