RT Journal Article
T1 E-commerce in Spain: Determining factors and the importance of the e-trust
A1 Fernández Bonilla, Fernando
A1 Gijón Tascón, María Covadonga
A1 Vega Justribo, Barbara de la
AB This paper identifies and estimates the determinants for participating in e-commerce and developing e-trust, as well as the importance of e-trust for e-commerce in Spain. For its analysis, a national survey from 2014 to 2019 is used and the logit model is implemented. It is concluded that the e-trust is a determining factor in e-commerce, and the improvement of equality education helps the growth of online commerce and e-trust. In turn, e-trust encourages the use of all digital resources.
PB Elsevier
SN 0308-5961
YR 2022
FD 2022-02-01
LK https://hdl.handle.net/10016/35853
UL https://hdl.handle.net/10016/35853
LA eng
NO This work was supported by the private research project of Santander Financial Institute (SANFI) - UCEIF Foundation.
DS e-Archivo
RD 1 sept. 2024