Publication:
Editor's Note. Towards an intelligent society: advances in marketing and neuroscience

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URI: https://hdl.handle.net/10016/38171
ISSN: 1989-1660
DOI: https://dx.doi.org/10.9781/ijimai.2019.07.005
UXXI: AR/0000023980
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Editors_IJIMAI_2019.pdf (160.76 KB)
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2019-09
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UNIR
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Abstract
This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.
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Special Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience.
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Editors Note
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Mochón, F., & Baldominos Gómez, A. (2019). Editor’s note. Towards an Intelligent Society: Advances in Marketing and Neuroscience. International Journal of Interactive Multimedia and Artificial Intelligence, 5(6), 4-5.
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