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Editor's Note. Towards an intelligent society: advances in marketing and neuroscience

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dc.affiliation.dptoUC3M. Departamento de Informáticaes
dc.affiliation.grupoinvUC3M. Grupo de Investigación: Computación Evolutiva y Redes Neuronales (EVANNAI)es
dc.contributor.authorMochón Morcillo, Francisco
dc.contributor.authorBaldominos Gómez, Alejandro
dc.date.accessioned2023-08-31T13:55:26Z
dc.date.available2023-08-31T13:55:26Z
dc.date.issued2019-09
dc.descriptionSpecial Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience.en
dc.description.abstractThis Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.en
dc.format.extent2
dc.identifier.bibliographicCitationMochón, F., & Baldominos Gómez, A. (2019). Editor’s note. Towards an Intelligent Society: Advances in Marketing and Neuroscience. International Journal of Interactive Multimedia and Artificial Intelligence, 5(6), 4-5.en
dc.identifier.doihttps://dx.doi.org/10.9781/ijimai.2019.07.005
dc.identifier.issn1989-1660
dc.identifier.publicationfirstpage4
dc.identifier.publicationissue6
dc.identifier.publicationlastpage5
dc.identifier.publicationtitleInternational Journal of Interactive Multimedia and Artificial Intelligenceen
dc.identifier.publicationvolume5
dc.identifier.urihttps://hdl.handle.net/10016/38171
dc.identifier.uxxiAR/0000023980
dc.language.isoeng
dc.publisherUNIRes
dc.rights© UNIRes
dc.rightsAtribución 3.0 España*
dc.rights.accessRightsopen accessen
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/es/*
dc.subject.otherEditors Noteen
dc.titleEditor's Note. Towards an intelligent society: advances in marketing and neuroscienceen
dc.typeother*
dc.type.hasVersionVoR*
dspace.entity.typePublication
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