RT Generic
T1 Editor's Note. Towards an intelligent society: advances in marketing and neuroscience
A1 Mochón Morcillo, Francisco
A1 Baldominos Gómez, Alejandro
AB This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.
PB UNIR
SN 1989-1660
YR 2019
FD 2019-09
LK https://hdl.handle.net/10016/38171
UL https://hdl.handle.net/10016/38171
LA eng
NO Special Issue on Use Cases of Artificial Intelligence, Digital Marketing and Neuroscience.
DS e-Archivo
RD 17 jul. 2024