Publication: Disponibilidad y prominencia de obra española en servicios audiovisuales por suscripción. Edición 2023
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2023
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Universidad Carlos III de Madrid
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Este informe analiza la disponibilidad y prominencia de la obra audiovisual española, a inicios de 2023, en cinco servicios estadounidenses de vídeo bajo demanda por suscripción (SVOD) brindados en España: Netflix, Prime Video, HBO Max, Disney+ y Apple TV+. En un contexto de aguda y creciente competencia interempresarial y de nuevas obligaciones que afectan directamente la oferta de obras de los grandes servicios de SVOD, el informe expone cuánta obra española conforma los distintos catálogos, las características principales de dichas obras y la prominencia que les otorga cada servicio.
La principal conclusión es que los cinco servicios analizados incluyen obra española en sus respectivos catálogos. No obstante, su cantidad y las características de estos contenidos varían considerablemente. En su conjunto, se ofertan 1.641 títulos españoles, los cuales incluyen 187 obras disponibles en dos o más catálogos, así como coproducciones internacionales con participación de empresas españolas. Estas obras están escoradas en su mayoría hacia las películas y la ficción en castellano, y el catálogo con una mayor proporción de obra española es el de Prime Video.
Respecto a la prominencia de la obra española en los servicios estudiados, se constata que los mecanismos empleados con la finalidad de destacar la presencia de dichas obras tienen un amplio margen de mejora. Netflix es el único servicio que dispone de secciones consagradas al cine y a las series españolas a las que se accede a través de la barra superior de navegación de la interfaz (menú) y de los carruseles de la página inicial. El resto de los servicios ofrece resultados variados en lo que respecta a la existencia y ubicación de este tipo de secciones.
This report analyses the availability and prominence of Spanish audiovisual works, at the beginning of 2023, in the following five US subscription video-on-demand services (SVOD) offered in Spain: Netflix, Prime Video, HBO Max, Disney+ and Apple TV+. In a context of acute and growing inter-company competition with new obligations that directly affect the offer of works by the major players, the report outlines how many Spanish works are there in the catalogues, the main characteristics of these works and the prominence given to them in each service. The main finding is that the five services include Spanish works in their respective catalogues, although the quantity and characteristics of these contents vary considerably. Altogether they offer 1,641 Spanish titles, including international co-productions with the participation of Spanish companies and 187 works that are available in two or more catalogues. These works are mostly focused on films and fiction in Spanish and the catalogue with the highest proportion of Spanish works is that of Prime Video. Regarding the prominence of Spanish works, there is much room for improvement in the mechanisms used to highlight their presence. Netflix is the only service that has sections devoted to Spanish films and series, which can be accessed via the top navigation bar of the interface (menu), as well as the carousels or recommendation rows on its homepage. The rest of the services display mixed results in terms of the existence and location of similar sections.
This report analyses the availability and prominence of Spanish audiovisual works, at the beginning of 2023, in the following five US subscription video-on-demand services (SVOD) offered in Spain: Netflix, Prime Video, HBO Max, Disney+ and Apple TV+. In a context of acute and growing inter-company competition with new obligations that directly affect the offer of works by the major players, the report outlines how many Spanish works are there in the catalogues, the main characteristics of these works and the prominence given to them in each service. The main finding is that the five services include Spanish works in their respective catalogues, although the quantity and characteristics of these contents vary considerably. Altogether they offer 1,641 Spanish titles, including international co-productions with the participation of Spanish companies and 187 works that are available in two or more catalogues. These works are mostly focused on films and fiction in Spanish and the catalogue with the highest proportion of Spanish works is that of Prime Video. Regarding the prominence of Spanish works, there is much room for improvement in the mechanisms used to highlight their presence. Netflix is the only service that has sections devoted to Spanish films and series, which can be accessed via the top navigation bar of the interface (menu), as well as the carousels or recommendation rows on its homepage. The rest of the services display mixed results in terms of the existence and location of similar sections.
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Albornoz, Luis A., García Leiva, María Trinidad, y Gallo, Pedro (2023). Disponibilidad y prominencia de obra española en servicios audiovisuales por suscripción. Edición 2023. Getafe: Universidad Carlos III de Madrid, Grupo de investigación Diversidad Audiovisual, 2023