Publication: Assesing the effects of blocking strategies in the online advertising
Loading...
Identifiers
Publication date
2016-06-22
Defense date
2016-07-12
Authors
Advisors
Tutors
Journal Title
Journal ISSN
Volume Title
Publisher
Impact
Export
Abstract
This project falls in the area of online privacy, in particular in the impact of
online tracking on user's privacy and its importance on today's web, greatly
fueled by advertising revenues.
During this work, I have implemented a plugin for Firefox that helps users
to prevent abuses in
icted by the advertising industry. The plugin enables
users to select their own rules using a graphic web interface, where they can
create their own rules or select or to define under which circumstances they
want to prevent tracking activities in order to stay in control of their data. I
complement my development efforts with a research study that characterizes
how HTTP Cookies are used to build user profiles and how they affect the
ads printed on websites visited by the user.
Description
Keywords
Data protection law, HTTP cookies, Online privacy, Plugin