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A customer orientation checklist: a model

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dc.affiliation.dptoUC3M. Departamento de Biblioteconomía y Documentaciónes
dc.contributor.authorPacios Lozano, Ana Reyes
dc.date.accessioned2009-07-03T12:35:05Z
dc.date.available2009-07-03T12:35:05Z
dc.date.issued2000
dc.description.abstractA brief review of the concept connotations in the area of information services is carried out, trying to stress the implications of being "customer oriented" as the most important component of marketing. A model to measure the level of the library's orientation toward its market - as perceived by its managers - is presented. It was designed taking into account the models that major specialists prepared in order to evaluate marketing activity in companies. It should allow librarians to establish to what extent the library is properly user oriented and, at the same time, what specific marketing-related aspects it is failing in or should improve at.
dc.description.statusPublicado
dc.format.mimetypeapplication/pdf
dc.identifier.bibliographicCitationLibrary Review, 2000, vol. 49, nº 4, p. 173-178.
dc.identifier.doi10.1108/00242530010325436
dc.identifier.issn0024-2535
dc.identifier.urihttps://hdl.handle.net/10016/4636
dc.language.isoeng
dc.publisherEmerald Group Publishing Limited
dc.relation.publisherversionhttp://dx.doi.org/10.1108/00242530010325436
dc.rights©Emerald Group Publishing Limited
dc.rights.accessRightsopen access
dc.subject.ecienciaBiblioteconomía y Documentación
dc.subject.otherInformation services
dc.subject.otherCustomer orientation
dc.subject.otherLibraries
dc.subject.otherLibrary services
dc.subject.otherMarketing
dc.titleA customer orientation checklist: a model
dc.typeresearch article*
dc.type.reviewPeerReviewed
dspace.entity.typePublication
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