Publication: Internet y los nuevos consumidores. El nuevo modelo publicitario
Loading...
Identifiers
Publication date
2010
Defense date
Advisors
Tutors
Journal Title
Journal ISSN
Volume Title
Publisher
Fundación Telefónica
Impact
Export
Abstract
Internet continúa en plena convulsión y el usuario, en la era de la interactividad, resulta ser la piedra angular de un proceso que ha hecho surgir el advertainment o el brand on demand. La metamorfosis de la publicidad sigue siendo una realidad.
Internet continues expanding full throttle. In an era of such interactive capabilities, it is the user himself who has become the cornerstone of a process resulting in "advertainment" and "brand on demand". Advertising continues in a very real metamorphosis.
Internet continues expanding full throttle. In an era of such interactive capabilities, it is the user himself who has become the cornerstone of a process resulting in "advertainment" and "brand on demand". Advertising continues in a very real metamorphosis.
Description
Keywords
Internet, Usuarios, Publicidad, Interactividad, Users, Advertising, Interactivity
Bibliographic citation
Telos: cuadernos de comunicación, tecnología y sociedad. N. 82 (2010), pp. 55-64