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Do Caste travel with gendered body?: Reading Indian diaspora online matrimonial advertisements

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dc.affiliation.institutoUC3M. Instituto Universitario de Estudios de Géneroes
dc.contributor.authorGupta, Shilpi
dc.contributor.editorSainz de Baranda Andújar, Clara
dc.contributor.editorBlanco-Ruiz, Marian
dc.date.accessioned2021-05-18T11:01:40Z
dc.date.available2021-05-18T11:01:40Z
dc.date.issued2020
dc.descriptionActas del V Congreso Internacional de Jóvenes Investigadorxs con perspectiva de género (Getafe, 3 - 5 de junio de 2020) organizado por el Instituto Universitario de Estudios de Género de la Universidad Carlos III de Madrid.es
dc.description.abstractAdvertisement is not just a business expenditure undertaken in the hope of moving some merchandise off the store shelves, but it is an integral part of modern culture. Indian diaspora online matrimonial advertisements are one of those booming advertising sites which are attracting many people through their promises. Indian diaspora matrimonial advertising sites advertise the profiles of grooms and brides to arrange the marriages of Indians living outside India. Matrimonial websites, faster than any traditional matchmaker, filter profiles according to the preferences and choices of the person looking for a partner. The paper will look beyond the fancy pictures of matrimonial sites and advertisements to question the social, cultural, economic, and ideological concerns. In this respect, the paper will employ the feminist critique of advertisements in order to analyze the process of creating an online profile and looking for a recommended profile. The paper will observe the complexity of gender with Caste in order to see the persistence of strong caste-based marriages far from the Indian land among the diaspora. In this regard, two profiles of male and female each is created on Jeevansaathi.com to access other existing profiles of brides and grooms. Among many profiles, 50 random profiles are taken for the case study.en
dc.format.extent18
dc.identifier.bibliographicCitationInvestigación joven con perspectiva de género V. Universidad Carlos III de Madrid, Instituto de Estudios de Género, 2020, pp. 38-55es
dc.identifier.isbn978-84-16829-53-8
dc.identifier.publicationfirstpage38
dc.identifier.publicationlastpage55
dc.identifier.publicationtitleInvestigación joven con perspectiva de género Ves
dc.identifier.urihttps://hdl.handle.net/10016/32351
dc.language.isoeng
dc.relation.eventdate3 - 5 junio 2020es
dc.relation.eventnumber5
dc.relation.eventplaceGetafe (Madrid)es
dc.relation.eventtitleCongreso Internacional de Jóvenes Investigadorxs con perspectiva de géneroes
dc.relation.ispartofhttp://hdl.handle.net/10016/31522
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.ecienciaSociologíaes
dc.subject.otherMatrimonial websitesen
dc.subject.otherAdvertisementsen
dc.subject.otherIndian Diasporaen
dc.subject.otherCasteen
dc.subject.otherGenderen
dc.subject.otherJeevansaathi.comen
dc.titleDo Caste travel with gendered body?: Reading Indian diaspora online matrimonial advertisementsen
dc.typeconference paper*
dc.type.hasVersionVoR*
dspace.entity.typePublication
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