Publication:
Does Facebook use sensitive data for advertising purposes?

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dc.affiliation.dptoUC3M. Departamento de Ingeniería Telemáticaes
dc.affiliation.grupoinvUC3M. Grupo de Investigación: Network Technologieses
dc.contributor.authorGonzález Cabañas, José
dc.contributor.authorCuevas Rumín, Ángel
dc.contributor.authorArrate Galán, Aritz
dc.contributor.authorCuevas Rumín, Rubén
dc.contributor.funderEuropean Commissionen
dc.contributor.funderMinisterio de Economía, Industria y Competitividad (España)es
dc.contributor.funderMinisterio de Educación, Cultura y Deporte (España)en
dc.contributor.funderComunidad de Madrides
dc.date.accessioned2021-04-27T09:39:39Z
dc.date.available2021-04-27T09:39:39Z
dc.date.issued2021-01
dc.description.abstractCitizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust online businesses, more than half do not like providing personal information in return for free services, and 53% do not like that Internet companies use their personal information in tailored advertising.en
dc.format.extent8es
dc.identifier.bibliographicCitationCommunications of the ACM, 64(1), Jan. 2021, Pp. 62-69en
dc.identifier.doihttps://doi.org/10.1145/3426361
dc.identifier.issn0001-0782
dc.identifier.issn1557-7317 (online)
dc.identifier.publicationfirstpage62es
dc.identifier.publicationissue1es
dc.identifier.publicationlastpage69es
dc.identifier.publicationtitleCOMMUNICATIONS OF THE ACMen
dc.identifier.publicationvolume64es
dc.identifier.urihttps://hdl.handle.net/10016/32490
dc.identifier.uxxiAR/0000026941
dc.language.isoengen
dc.publisherACMen
dc.relation.hasversionhttps://arxiv.org/abs/1907.10672
dc.relation.projectIDinfo:eu-repo/grantAgreement/EC/H2020/786741/SMOOTHen
dc.relation.projectIDinfo:eu-repo/grantAgreement/EC/H2020/871370/PIMCITYen
dc.relation.projectIDGobierno de España. RYC-2015-17732es
dc.relation.projectIDGobierno de España. TEC2016-80339-Res
dc.relation.projectIDComunidad de Madrid. Y2018/TCS-5046/EMPATIAes
dc.rightsCopyright held by authors/owners. Publication rights licensed to ACM.en
dc.rights.accessRightsopen accessen
dc.subject.ecienciaTelecomunicacioneses
dc.subject.otherAdvertising data processingen
dc.subject.otherSensitive dataen
dc.subject.otherData analysisen
dc.subject.otherFacebooken
dc.titleDoes Facebook use sensitive data for advertising purposes?en
dc.title.alternativeDoes Facebook use sensitive data for advertising purposes? worldwide analysis and GDPR Impacten
dc.typeresearch article*
dc.type.hasVersionVoR*
dspace.entity.typePublication
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