Publication:
Does Facebook use sensitive data for advertising purposes?

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URI: https://hdl.handle.net/10016/32490
ISSN: 0001-0782
ISSN: 1557-7317 (online)
DOI: https://doi.org/10.1145/3426361
UXXI: AR/0000026941
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does_COMMUNACM_2021.pdf (1.74 MB)
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2021-01
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ACM
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Abstract
Citizens Worldwide have demonstrated serious concerns regarding the management of personal information by online services. For instance, the 2015 Eurobarometer about data protection13 reveals that: 63% of citizens within the Eurpean Union (EU) do not trust online businesses, more than half do not like providing personal information in return for free services, and 53% do not like that Internet companies use their personal information in tailored advertising.
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Keywords
Advertising data processing, Sensitive data, Data analysis, Facebook
Bibliographic citation
Communications of the ACM, 64(1), Jan. 2021, Pp. 62-69
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DIT - RYSC - Artículos en Revistas Internacionales / International Journals