Publication: Los editores de libros de texto. Agentes del proceso de la opinión pública (1996-2008)
Loading...
Identifiers
Publication date
2009
Defense date
Authors
Advisors
Tutors
Journal Title
Journal ISSN
Volume Title
Publisher
Fundación Telefónica
Impact
Export
Abstract
La liberalización de precios para los libros de la enseñanza obligatoria regulada por ley en 2007 provocó la reflexión de los editores de manuales de texto, tradicionales defensores del precio fijo como garantía de supervivencia del sector, que terminaron concluyendo que el precio libre resulta menos dañino que la política de precios fijos con descuentos ilimitados
Deregulation of the prices for primary and secondary school textbooks, as required by law in 2007, caused textbook publishers to reconsider the matter of fixed prices as a guarantee to their sector’s survival. Finally, they concluded that free pricing was less harmful to them than the fixed price policy, which allowed for endless discounts.
Deregulation of the prices for primary and secondary school textbooks, as required by law in 2007, caused textbook publishers to reconsider the matter of fixed prices as a guarantee to their sector’s survival. Finally, they concluded that free pricing was less harmful to them than the fixed price policy, which allowed for endless discounts.
Description
Keywords
Industrias culturales, Edición bibliográfica, Libros de texto, Liberalización, Opinión pública, Cultural Industries, Book Publishing, Textbooks, Deregulation, Public Opinion
Bibliographic citation
Telos. N. 79 (2009), pp. 168-173