Deregulation and environmental differentiation in the electric utility industry

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dc.contributor.author Delmas, Magali
dc.contributor.author Russo, Michael V.
dc.contributor.author Montes, María J.
dc.date.accessioned 2010-04-21T16:55:09Z
dc.date.available 2010-04-21T16:55:09Z
dc.date.issued 2007
dc.identifier.bibliographicCitation Strategic Management Journal, 2007, Vol. 28, No. 2, p. 189-209
dc.identifier.issn 0143-2095
dc.identifier.uri http://hdl.handle.net/10016/7749
dc.description.abstract This paper analyzes how economic deregulation impacts firm strategies and environmental quality in the electric utility industry. We find evidence that the deregulation introduced to this historically staid industry has stimulated environmental differentiation. Differentiation is most likely to appear where its point of uniqueness is valued by customers, and we confirm this relationship in our sample. Specifically, utilities that served customers who exhibited higher levels of environmental sensitivity generated more green power. The tendency for firms to differentiate in this way is lessened if they are relatively more dependent on coal-fired generation or relatively more efficient. Thus, there is evidence that firms sort themselves into either differentiation or low-cost strategies as the competitive realities of a deregulated world unfold. Deregulation and the ensuing environmental differentiation illustrate how utilities exploited formerly unmet customer demand for green power. The result has been greater levels of renewable generation and, hence, a cleaner environment.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Wiley-Blackwell
dc.rights ©Wiley-Blackwell
dc.subject.other Deregulation
dc.subject.other Environmental differentiation
dc.subject.other Electric utility
dc.subject.other Renewable energy
dc.subject.other Productive efficiency
dc.title Deregulation and environmental differentiation in the electric utility industry
dc.type article
dc.type.review PeerReviewed
dc.description.status Publicado
dc.relation.publisherversion http://dx.doi.org/10.1002/smj.578
dc.subject.eciencia Empresa
dc.identifier.doi 10.1002/smj.578
dc.rights.accessRights openAccess
dc.identifier.publicationfirstpage 189
dc.identifier.publicationissue 2
dc.identifier.publicationlastpage 209
dc.identifier.publicationtitle Strategic Management Journal
dc.identifier.publicationvolume 28
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