Publication: Immersive Journalism: Advantages, Disadvantages and Challenges from the Perspective of Experts
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2022-06
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MDPI AG
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Abstract
The aim of this text is to analyze the future of immersive journalism from the perspective of
experts now, in a moment when the initial experimental stage seems to have passed given the smaller
number of pieces being today produced by leading media. To do this, we conducted two focus groups
with 15 international leaders in the field, including both professional and academic points of view.
We asked them about the main strengths, weaknesses, challenges and how to overcome them so that
immersive journalism has continuity in the future. The results reveal few differences between the
views of academics and practitioners, especially regarding the strengths and weaknesses of this new
narrative, which is as versatile as it is complex. Most of them agree that immersive journalism is
still in its experimentation stage regarding its production, although there is a positive perspective
regarding the sustainability of this format in the near future. Both groups agree on the need to
continue testing to understand this new narrative language and insist on the need to introduce this
knowledge into journalism schools, both theoretically and practically.
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Keywords
Immersive journalism, Immersive feature, 360 video, Prospective, Future, Focus groups, Spain
Bibliographic citation
Herrera Damas, S., & Benítez de Gracia, M. J. (2022). Immersive Journalism: Advantages, Disadvantages and Challenges from the Perspective of Experts. In Journalism and Media, 3(2), 330–347