Publication: Cómo puede contribuir Twitter a una comunicación política más avanzada
Loading...
Identifiers
Publication date
2015
Defense date
Advisors
Tutors
Journal Title
Journal ISSN
Volume Title
Publisher
Consejo Superior de Investigaciones Científicas
Impact
Export
Abstract
La incorporación de nuevas funcionalidades –retuits, menciones, respuestas y etiquetas– ha convertido a Twitter en un espacio preferido para el activismo político. De ser un canal concebido para actualizaciones personales ha pasado a ser un medio para la comunicación, la conversación y la concertación política. Twitter ha demostrado su capacidad para facilitar la emancipación informativa de los ciudadanos. Esto ha despertado el interés de la dirigencia política y también ha llamado la atención de la comunidad investigadora que viene destacando aquellas facetas de Twitter que lo hacen idóneo para una comunicación avanzada. A través de un recorrido bibliográfico sobre las contribuciones más destacadas respecto al potencial que ofrece Twitter para la comunicación, hemos obtenido los fundamentos para elaborar un decálogo de sus competencias y utilidades para una comunicación política horizontal que facilite la transparencia y promueva la implicación ciudadana.
With the incorporation of innovative functionalities –retweets, mentions, replies and hashtags– Twitter has become a favourite platform for political activism. Since its initial conception as a channel for personal updates, Twitter has turned into a medium for communication and political cooperation. Twitter has facilitated the emancipation of citizens and has aroused the interest of the political leadership. It has also attracted the attention of the research community, which has highlighted those aspects that make Twitter ideal for advanced communication. Through a bibliographic review of outstanding contributions, we have obtained the basis for developing a Decalogue of its utilities for and horizontal political communication that provides transparency and promotes citizen participation.
With the incorporation of innovative functionalities –retweets, mentions, replies and hashtags– Twitter has become a favourite platform for political activism. Since its initial conception as a channel for personal updates, Twitter has turned into a medium for communication and political cooperation. Twitter has facilitated the emancipation of citizens and has aroused the interest of the political leadership. It has also attracted the attention of the research community, which has highlighted those aspects that make Twitter ideal for advanced communication. Through a bibliographic review of outstanding contributions, we have obtained the basis for developing a Decalogue of its utilities for and horizontal political communication that provides transparency and promotes citizen participation.
Description
Keywords
Twitter, Medios Sociales, Comunicación Política, Redes Sociales, Comunicación Avanzada, Social Networks, Political Communication, Social Networks, Advanced Communication
Bibliographic citation
Arbor: Ciencia, Pensamiento y Cultura, Vol. 191, N. 774 (2015)