Publication: Estrategias de organización y acción política digital
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2015
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Asociacion Española de Investigación en Comunicación
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Abstract
La acción política en red describe modos de participar dinámicos y en permanente redefinición. La tecnología supera los límites formales de las organizaciones traspasando los modos, usos y prácticas habituales de la actividad política (formal e informal) a la vez que concede base y soporte a la ciudadanía para actuar de manera autónoma. En el siguiente artículo se exponen los rasgos para el desarrollo de estrategias de acción política impulsadas en la red desde la óptica de las organizaciones con fines políticos (desde partidos a movimientos sociales). El objetivo principal se centra en ofrecer posibles vías de aproximación a la comunicación política profundizando en los rasgos y tendencias de organización y acción digital.
Political action within networks describes dynamic ways to participate that are constantly redefined. Technology overcomes the formal boundaries of organizations transferring modes, uses and usual practices of political activity (formal and informal) while granting a citizen base and support to act autonomously. In this article we describe strategies for political action developed within networks from the perspective of organizations for political purposes (from political parties to social movements). The main objective is to offer new methods for an approach to the digital communication policy, mainly in features and trends of digital organization and digital action.
Political action within networks describes dynamic ways to participate that are constantly redefined. Technology overcomes the formal boundaries of organizations transferring modes, uses and usual practices of political activity (formal and informal) while granting a citizen base and support to act autonomously. In this article we describe strategies for political action developed within networks from the perspective of organizations for political purposes (from political parties to social movements). The main objective is to offer new methods for an approach to the digital communication policy, mainly in features and trends of digital organization and digital action.
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Comunicación política, Ciberactivismo, Ciberdemocracia, Political communication, Cyber-activism, Cyber-democracy
Bibliographic citation
Revista de la Asociación Española de Investigación de la Comunicación, Vol.3, N.5 (2015), pp. 9-16