Publication: La expansión de las franquicias en España
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2000
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Consejo Superior de Investigaciones Científicas, CSIC. Instituto de Economía y Geografía
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Abstract
El consumo es la base del desarrollo económico y, por tanto, también del avance social. Las necesidades primarias del Hombre constituyen su punto de partida, complicadas y ampliadas después por las que tienen como razón de ser el desenvolvimiento cultural. Pero el consumo y sus frutos, el intercambio mercantil y social, tienen su principal instrumento en la ciudad, tanto en su origen como en sus sucesivas etapas evolutivas. Las diferencias tanto temporales como espaciales y no menos sociales. Un ejemplo puede encontrarse en España pase a su retraso en su evolución hacia el consumo en masa. El consumo, como la ciudad y los medios económicos y culturales, están hoy muy afectados por la "globalización" creciente de la Humanidad.
Over the last few years, the phenomenon of franchise as a new way of doing business has been undergoing a notable increase in Spain, with growth annual rates of 40 per cent. As a result, Spain's retail trade is suffering considerable transformations and growing even closer a similar profile to that dominant in other countries of the EU. The globalisation of distribution activities, management innovations, creation of networks organisations, changes in spatial localisation, or the progress of standarisation are the consequences. Behind this conceptual structure, the paper attempt to demonstrate how the franchise networks are being implemented in Spain, what their main features are and what behaviour they follow as regards distribution of franchises throughout the territory and within the major cities.
Over the last few years, the phenomenon of franchise as a new way of doing business has been undergoing a notable increase in Spain, with growth annual rates of 40 per cent. As a result, Spain's retail trade is suffering considerable transformations and growing even closer a similar profile to that dominant in other countries of the EU. The globalisation of distribution activities, management innovations, creation of networks organisations, changes in spatial localisation, or the progress of standarisation are the consequences. Behind this conceptual structure, the paper attempt to demonstrate how the franchise networks are being implemented in Spain, what their main features are and what behaviour they follow as regards distribution of franchises throughout the territory and within the major cities.
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Consumo, Comercio, Etapas urbanas, España, Globalización
Bibliographic citation
Gámir, A., Méndez, R. La expansión de las franquicias en España. Estudios Geográficos. Vol. 61, n. 238 (2000), pp. 49-72