Citation:
Journal of business research 2007 Vol. 60, nº 5 , pp. 463-473
ISSN:
0148-2963
DOI:
10.1016/j.jbusres.2006.12.004
Sponsor:
Fundación BBVA and the project
“Estrategias en las empresas europeas internacionales y medioambiente:
análisis de recursos humanos, producción y negocio”
for supporting this research. They also acknowledge the help of
Prof. Dr. Carlos Larrinaga in providing access to financial
statements. They are indebted as well to the Spanish Minister of
Education and Science and the Comunidad Autónoma de Madrid
which have provided financial support under the research projects
entitled “Diseño e implantación de las estrategias medioambientales
de aprovisionamiento, fabricación y comercialización:
relación con el rendimiento organizativo” (sec2001-1578-c02-
01), “La dirección de operaciones y las teorías de stakeholders y
de recursos y capacidades. Implicaciones estratégicas en la
gestión del ciclo de vida de los equipos informáticos” (SEJ04-
07877-C02-02),. “Efectos de los distintos tipos de relaciones entre
las empresas y sus mercados: prácticas de marketing, orientación
al mercado y resultados económicos”, and “ Innovación versus
imitacón: un test de la capacidad innovadora de las empresas de la
Comunidad de Madrid “.
Reverse logistics (RL) has strategic importance. However, little is known concerning what motivates firms to adopt RL systems. Drawing on
stakeholder theory formulations, organizational slack, and the manager's strategic stance concept, this article develops Reverse logistics (RL) has strategic importance. However, little is known concerning what motivates firms to adopt RL systems. Drawing on
stakeholder theory formulations, organizational slack, and the manager's strategic stance concept, this article develops a model that proposes
external, internal, and individual factors that affect the implementation of RL programs. Our framework considers three major explicative
variables: the attributes of the stakeholder (power, legitimacy and urgency), organizational slack for RL programs, and the manager's strategic
posture. The study draws on a sample of 118 Spanish companies and uses a probit model to determine the influence of these factors on the
probability of firms to implement RL systems. The study finds that customers, employees, and the government salience in terms of RL activities
and manager's progressive posture have a significant influence on the final decision of implanting RL programs. Conversely, the study finds that
shareholder salience negatively impacts the decision.[+][-]