Publication: La prensa regional en España: análisis y prospectiva económica y editorial
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2021-05-25
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Ediciones Complutense
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Abstract
El sector periodístico español se caracteriza por la merma de la capacidad de negocio en sus unidades mercantiles dedicadas al papel y la búsqueda ineludible de modelos que permitan su continuidad. Este artículo tiene como objetivo analizar los principales grupos periodísticos en el ámbito regional, en base a la distribución autonómica y al comportamiento de algunos de sus periódicos. Los once casos sometidos a análisis, de los que se analizan las cifras principales de su actividad económica (ingresos y EBITDA) y aquellas vinculadas a su output (tirada y difusión), son: Joly, Henneo, Zeta, Prensa Ibérica, Serra, Vocento, Promecal, Edigrup Media, Godó, Grupo Voz y Noticias. Los resultados permiten cuantificar la paulatina pérdida de cuota de mercado de los periódicos regionales.
Spanish press sector is characterized, among other things, by the lack of success in their commercial units dedicated to paper and the inescapable search for models that allow for their continuity. This article aims to analyze the main journalistic groups in the regional sphere, based on the autonomic distribution and behavior of some of their newspapers. The cases studied are Joly, Henneo, Zeta, Prensa Ibérica, Serra, Vocento, Promecal, Edigrup Media, Godó, Voz and Noticias. In all groups the main figures of the economic activity (incomes and EBITDA) and the figures linked to newspapers output (circulation and dissemination) are analyzed. The results allow quantifying the gradual loss of market share of regional newspapers.
Spanish press sector is characterized, among other things, by the lack of success in their commercial units dedicated to paper and the inescapable search for models that allow for their continuity. This article aims to analyze the main journalistic groups in the regional sphere, based on the autonomic distribution and behavior of some of their newspapers. The cases studied are Joly, Henneo, Zeta, Prensa Ibérica, Serra, Vocento, Promecal, Edigrup Media, Godó, Voz and Noticias. In all groups the main figures of the economic activity (incomes and EBITDA) and the figures linked to newspapers output (circulation and dissemination) are analyzed. The results allow quantifying the gradual loss of market share of regional newspapers.
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Empresa periodística, Prensa regional, Prensa local, Grupos de comunicación, Crisis de la prensa, Prospectiva editorial, Modelos de negocio periodísticos, Journalistic business, Regional press, Local press, Media groups, Press prisis, Edition prospective, Journalism business models
Bibliographic citation
Pérez-Serrano, M. J., García Santamaría, J. V., & Rodríguez Pallares, M. (2021). La prensa regional en España: análisis y prospectiva económica y editorial. Historia y Comunicación Social, 26(1), 181–190.