Publication: Populism, Twitter, and Political Communication: An analysis of Jair Bolsonaro's tweets during the 2018 election campaign
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2021-12-30
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Associacao Brasileira de Pesquisadores de Jornalismo.
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Abstract
The main objective of this paper is to understand populism and its
relationship with social media, in particular, to analyze the official Twitter account of the
former presidential candidate of Brazil, Jair Bolsonaro. This paper starts with a theoretical
review of the definition of populism presented by classic authors such as Boyte and
Riessman (1986) and Bell (1992), and by more contemporary authors such as Mudde
(2004), Panizza (2005), and Müller (2016). This article also seeks to identify whether
the key characteristics of populism were present in the political campaign narratives.
Starting from a qualitative and quantitative analysis of content shared on Twitter, we
identified populist messages in Bolsonaro’s election campaigns, particularly ones that
tend to blame the elites and trigger society’s fears.
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Brazilian elections, Election campaign, Jair bolsonaro, Populism, Social media
Bibliographic citation
Mangerotti, P., Ribeiro, V., & González-Aldea, P. (2021). Populism, Twitter, and Political Communication. In Brazilian journalism research (Vol. 17, Issue 3, pp. 596–627). Associacao Brasileira de Pesquisadores de Jornalismo.