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University training on entrepreneurship in communication and journalism business projects

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dc.affiliation.dptoUC3M. Departamento de Teoría de la Señal y Comunicacioneses
dc.contributor.authorAceituno Aceituno, Pedro
dc.contributor.authorCasero-Ripollés, Andreu
dc.contributor.authorEscudero Garzas, José Joaquín
dc.contributor.authorBousoño Calzón, Carlos
dc.date.accessioned2024-01-15T16:29:30Z
dc.date.available2024-01-15T16:29:30Z
dc.date.issued2018-10-01
dc.description.abstractThe current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication entrepreneurs who have undergone university training in business creation and management. Our results show the positive effects of this training on entrepreneurship both in general and on specific aspects of entrepreneurial projects such as organization, business plan/model, marketing, in-novation, social aspects and quality of life. Different patterns between the effects of university training on new initiatives and advanced projects were also observed. In this respect, the training supported the creation of new businesses and the development of existing ones. Finally, the suggestions for improving training and the limitations to entrepreneurship have revealed the importance of providing this type of education with a more practical, up-to-date approach that is interconnected with the business and university world. Therefore, examples of this work can be of vital importance in opening up new opportunities for sector development to enable future generations of journalists to fulfill their important social function.es
dc.format.extent20es
dc.format.mimetypeapplication/pdfen
dc.identifier.bibliographicCitationAceituno-Aceituno, P., Casero-Ripollés, A., Escudero-Garzás, J.-J., & Bousoño-Calzón, C. (2018). University training on entrepreneurship in communication and journalism business projects. Comunicar 26(57) pp. 91-100.es
dc.identifier.doi10.3916/C57-2018-09
dc.identifier.issn1134-3478
dc.identifier.publicationfirstpage91es
dc.identifier.publicationissue57es
dc.identifier.publicationlastpage99es
dc.identifier.publicationtitleComunicares
dc.identifier.urihttps://hdl.handle.net/10016/39252
dc.identifier.uxxiAR/0000022908
dc.language.isospaes
dc.publisherGrupo Comunicares
dc.rightsAtribución-NoComercial 3.0 España*
dc.rights.accessRightsopen accesses
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/es/*
dc.subject.ecienciaTelecomunicacioneses
dc.subject.otherUniversity Trainingen
dc.subject.otherJournalismen
dc.subject.otherCommunicationen
dc.subject.otherMarketingen
dc.subject.otherInnovationen
dc.subject.otherSocialen
dc.subject.otherCrisisen
dc.subject.otherJoben
dc.subject.otherStudentsen
dc.subject.otherPerceptionsen
dc.subject.otherEducationen
dc.subject.otherFutureen
dc.subject.otherCrisisen
dc.titleUniversity training on entrepreneurship in communication and journalism business projectsen
dc.title.alternativeFormación universitaria sobre el emprendimiento en proyectos empresariales de comunicación y periodismoes
dc.typeresearch articleen
dc.type.hasVersionVoRes
dspace.entity.typePublication
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