Publication:
Measuring market orientation in several populations : a structural equations model

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dc.affiliation.dptoUC3M. Departamento de Economía de la Empresaes
dc.contributor.authorLado, Nora
dc.contributor.authorMaydeu Olivares, Alberto
dc.contributor.authorRivera Camino, Jaime Eduardo
dc.date.accessioned2010-04-15T10:43:44Z
dc.date.available2010-04-15T10:43:44Z
dc.date.issued1998
dc.description.abstractMost researchers have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct’s measure. We present a study of market orientation designed to obtain a valid measure of the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features of the research methodology include several rounds of pretesting, multiple informant assessment, and a covariance structure procedure to show the structural validity of a measure of market orientation. The results show that the measure proposed is represented by a factorial structure that can be interpreted as an overall market orientation factor in both populations and a country-specific additional factor.
dc.description.statusPublicado
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.identifier.bibliographicCitationEuropean Journal of Marketing, 1998, v. 32, n. 1/2, pp. 23-39
dc.identifier.doi10.1108/03090569810197408
dc.identifier.issn0309-0566
dc.identifier.publicationfirstpage23
dc.identifier.publicationissue1/2
dc.identifier.publicationlastpage39
dc.identifier.publicationtitleEuropean Journal of Marketing
dc.identifier.publicationvolume32
dc.identifier.urihttps://hdl.handle.net/10016/7624
dc.language.isoeng
dc.publisherEmerald
dc.relation.publisherversionhttp://dx.doi.org/10.1108/03090569810197408
dc.rights©Emerald
dc.rights.accessRightsopen access
dc.subject.ecienciaEmpresa
dc.subject.otherBelgium
dc.subject.otherInsurance companies
dc.subject.otherMarket orientation
dc.subject.otherMarketing
dc.subject.otherSpain
dc.subject.otherStrategy
dc.titleMeasuring market orientation in several populations : a structural equations model
dc.typeresearch article*
dc.type.reviewPeerReviewed
dspace.entity.typePublication
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