Publication: Lo coloquial como estrategia argumentativa en el comentario radiofónico
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2013
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Universidad de Navarra: Facultad de Comunicación
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Abstract
El comentario radiofónico es un género que apareció en la
programación generalista española a finales de los años 90 y que se ha convertido
hoy en una pieza clave en los programas informativos, deportivos y de
entretenimiento. En este artículo pretendemos demostrar que, pese a tratarse de
un texto altamente planificado, el comentario presenta como constante estilística
marcas y recursos coloquiales, que son utilizados de manera estratégica para
ganar proximidad con la audiencia y para convencer.
The aim of this paper is to advance in the study of the formal features of the radio comments, a genre that appeared in Spanish talk radio programming in the late 90s and that has now become a key piece in any news, sports or entertainment program. From a more particular perspective, we are interested in analyzing the colloquial register as a stylistic constant that can be found in many comments, despite being highly planned texts, to humanize the texts, making them closer and more familiar to the audience.
The aim of this paper is to advance in the study of the formal features of the radio comments, a genre that appeared in Spanish talk radio programming in the late 90s and that has now become a key piece in any news, sports or entertainment program. From a more particular perspective, we are interested in analyzing the colloquial register as a stylistic constant that can be found in many comments, despite being highly planned texts, to humanize the texts, making them closer and more familiar to the audience.
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Keywords
Comentario, Radio, Coloquial, Oral, Registro, Comment, Radio, Colloquial, Register
Bibliographic citation
Communication & Society/Comunicación y Sociedad. Vol. 26, n. 3 (2013), pp. 21‐48