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Modelling market orientanon : a structural equation approach

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dc.affiliation.dptoUC3M. Departamento de Economía de la Empresaes
dc.contributor.authorLado, Nora
dc.contributor.authorMaydeu Olivares, Alberto
dc.contributor.authorRivera Camino, Jaime Eduardo
dc.contributor.editorUniversidad Carlos III de Madrid. Departamento de Economía de la Empresa
dc.date.accessioned2010-03-01T08:05:54Z
dc.date.available2010-03-01T08:05:54Z
dc.date.issued1996-05
dc.description.abstractMost researchers have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct's measure. We present a study of market orientation designed to obtain a valid measure of the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features ofthe research methodology include several rounds of pretesting, multiple informant assessment, and a covariance structure procedure to show the structural validity of a measure of market orientation. The results show that the measure proposed is represented by a factorial structure that can be interpreted as an overall market orientation factor in both populations and a country specific additional factor.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10016/7060
dc.language.isoeng
dc.relation.ispartofseriesUC3M Working papers. Business Economics
dc.relation.ispartofseries96-34-07
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.ecienciaEmpresa
dc.subject.otherMarket orientation
dc.subject.otherInsurances sector
dc.subject.otherStrategy
dc.subject.otherFactor analysis
dc.subject.otherLISREL
dc.titleModelling market orientanon : a structural equation approach
dc.typeworking paper*
dspace.entity.typePublication
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