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Strategies of legitimacy through social media: the networked strategy

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dc.contributor.authorCastelló Molina, María Itziar
dc.contributor.authorEtter, Michael
dc.contributor.authorNielsen, Finn Arup
dc.contributor.funderMinisterio de Economía y Competitividad (España)es
dc.date.accessioned2023-10-23T16:28:38Z
dc.date.available2023-10-23T16:28:38Z
dc.date.issued2016-05-01
dc.description.abstractHow can corporations develop legitimacy when coping with stakeholders who have multiple, often conflicting sustainable development (SD) agendas? We address this question by conducting an in-depth longitudinal case study of a corporation's stakeholder engagement in social media and propose the concept of a networked legitimacy strategy. With this strategy, legitimacy is gained through participation in non-hierarchical open platforms and the co-construction of agendas. We explore the organizational transition needed to yield this new legitimacy approach. We argue that, in this context, legitimacy gains may increase when firms are able to reduce the control over the engagements and relate non-hierarchically with their publics.en
dc.description.sponsorshipThe authors would like to acknowledge the financial support of the Danish Ministry of Science and Technology, the Danish Strategic Research Council on the project Measurement Systems for Ethical Capital in the Experience Economy: Socio-economic Value of Online Communication (Grant # 2128-08-0018, Responsible Business in the Blogosphere), the Carlsberg Foundation, and the Spanish Ministerio de Economía y Competitividad (Grant # ECO2012-34734).en
dc.identifier.bibliographicCitationCastelló, I., Etter, M., & Årup Nielsen, F. (2016). Strategies of Legitimacy Through Social Media: The Networked Strategy. Journal of Management Studies, 53 (3), pp. 402-432.es
dc.identifier.doihttps://doi.org/10.1111/joms.12145
dc.identifier.issn0022-2380
dc.identifier.publicationfirstpage402es
dc.identifier.publicationissue3es
dc.identifier.publicationlastpage432es
dc.identifier.publicationtitleJOURNAL OF MANAGEMENT STUDIESen
dc.identifier.publicationvolume53es
dc.identifier.urihttps://hdl.handle.net/10016/38654
dc.identifier.uxxiAR/0000016049
dc.language.isoenges
dc.publisherWileyes
dc.relation.projectIDGobierno de España. ECO2012-34734es
dc.rights© 2015 John Wiley & Sonses
dc.rights.accessRightsopen accessen
dc.subject.ecienciaEmpresaes
dc.subject.otherLegitimacyen
dc.subject.otherSocial mediaen
dc.subject.otherStakeholder engagementen
dc.subject.otherSustainable developmenten
dc.titleStrategies of legitimacy through social media: the networked strategyen
dc.typeresearch article*
dc.type.hasVersionVoR*
dspace.entity.typePublication
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