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Financial service firms' entry-mode choice and cultural diversity : Spanish companies in Latin America

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dc.affiliation.dptoUC3M. Departamento de Economía de la Empresaes
dc.contributor.authorÁlvarez, María José
dc.contributor.authorCardone Riportella, Clara
dc.contributor.authorSamartín, Margarita
dc.contributor.authorLado, Nora
dc.date.accessioned2010-04-14T11:26:48Z
dc.date.available2010-04-14T11:26:48Z
dc.date.issued2003
dc.description.abstractEmerging markets in newly industrialised countries have caught the attention of managers of manufacturing companies facing heavy domestic and global pressure. Key barriers to the effective management of international manufacturing operations need to be identified. The same applies to the management of international service operations. The share of services in international trade, the amount of foreign direct investments made and the number of multinational service-sector enterprises has been increasing rapidly in the last two decades. Existing studies on service internationalisation apply a fairly broad theoretical base. This paper contributes by examining the internationalisation behaviour of Spanish financial service-sector companies in Latin America to find out if general internationalisation patterns are applicable or if the manufacturing sector influences their internationalisation behaviour
dc.description.statusPublicado
dc.format.mimetypeapplication/pdf
dc.identifier.bibliographicCitationInternational Journal of Bank Marketing, 2003, v. 21, n. 2/3, p.109-121
dc.identifier.doi10.1108/02652320310469494
dc.identifier.issn0265-2323
dc.identifier.publicationfirstpage109
dc.identifier.publicationissue2/3
dc.identifier.publicationlastpage121
dc.identifier.publicationtitleInternational Journal of Bank Marketing
dc.identifier.publicationvolume21
dc.identifier.urihttps://hdl.handle.net/10016/7665
dc.language.isoeng
dc.publisherEmerald
dc.relation.publisherversionhttp://dx.doi.org/10.1108/02652320310469494
dc.rights.accessRightsopen access
dc.subject.ecienciaEmpresa
dc.subject.otherFinancial services
dc.subject.otherInternationalization
dc.subject.otherLatin America
dc.subject.otherNewly industrializing economies
dc.titleFinancial service firms' entry-mode choice and cultural diversity : Spanish companies in Latin America
dc.typeresearch article*
dc.type.reviewPeerReviewed
dspace.entity.typePublication
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