Publication: Estudio y aplicación práctica de técnicas de optimización para el posicionamiento en motores de búsqueda
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2012-08-10
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2012-09-19
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Abstract
El presente documento recoge el estudio acerca de los motores de búsqueda, introduciendo conceptos básicos acerca de los mismos como: concepto de posicionamiento, definición de posicionamiento SEO, definición de posicionamiento SEM, definición de un motor de búsqueda, etc. Se centra en el motor de búsqueda más utilizado en España, Google. Al centrarse en el citado motor de búsqueda se realiza una explicación de la complejidad de su algoritmo y una muestra de la evolución del mismo a lo largo del tiempo. Se muestra un caso real de asesoramiento para un cliente, donde se muestran los problemas identificados en el cliente y una solución para los mismos. Además se explica la importancia de estar bien posicionado. _______________________________________________________________________________________________________________________
This document deals with the study of search engines, introducing their basic concepts explaining the position ranking, definition of SEO, definition of SEM, definition of a search engine, among others. It focuses on the largest search engine used in Spain, Google. Focusing on the above search engine, it is made an explanation of the complexity of their algorithm and a sample of its evolution over time. Moreover, a real case of advising for a client is presented, which shows the problems identified in the client Webpage and a solution for them. In addition, it is explained the importance of being well ranked in the search engine results.
This document deals with the study of search engines, introducing their basic concepts explaining the position ranking, definition of SEO, definition of SEM, definition of a search engine, among others. It focuses on the largest search engine used in Spain, Google. Focusing on the above search engine, it is made an explanation of the complexity of their algorithm and a sample of its evolution over time. Moreover, a real case of advising for a client is presented, which shows the problems identified in the client Webpage and a solution for them. In addition, it is explained the importance of being well ranked in the search engine results.
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Recuperación de la información, Motores de búsqueda, Web