Publication: Public Service Media from an Audience Perspective: Citizen's Attitudes and Perceptions of Spain's National Broadcaster (TVE)
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2024-02
Defense date
2024-01-10
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Abstract
For traditional Public Service Broadcasters (PBS), the transition to Public Service
Media (PSM) has been, and still is, an arduous and uncertain process. In an ever evolving, digital, and multiplatform environment marked by the overabundance of
content, their roles and functions are under severe scrutiny. In this context, the
normative expectations for PSM, their performance, and public value have been
extensively discussed from a theoretical and regulatory approach. However, studies
from an audience perspective are still relatively scarce. If, ultimately, citizenship is
PSM’s primary stakeholder, it is crucial to learn what citizens expect from them and
how they assess their performance. Drawing upon representative survey data from Spain
(N = 1717) and through three quantitative studies, I have explored Spanish citizens’
perceptions of Spain’s National Television (TVE) and the role of PSM consumption and
political attitudes in shaping these perceptions. The results show respondents’ strong
adherence to the normative roles associated with PSM and reaffirm the critical role of
consumption in yielding a positive view toward PSM and its need. Ideology and
populist attitudes are strong predictors of performance assessment of PSM, which is a
reminder of their role as pivotal institutions of liberal democracies. This dissertation
reaffirms the urgent need for Spanish PSM to reconnect with its audience and finally
find a way to achieve institutional stability and factual independence.
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Keywords
Public service media, Audience perceptions, TVE, Media evaluations, Populist attitudes