Goyanes Martínez, ManuelCampos Rueda, Marcela2024-02-202024-02-202024-022024-01-10https://hdl.handle.net/10016/40134For traditional Public Service Broadcasters (PBS), the transition to Public Service Media (PSM) has been, and still is, an arduous and uncertain process. In an ever evolving, digital, and multiplatform environment marked by the overabundance of content, their roles and functions are under severe scrutiny. In this context, the normative expectations for PSM, their performance, and public value have been extensively discussed from a theoretical and regulatory approach. However, studies from an audience perspective are still relatively scarce. If, ultimately, citizenship is PSM’s primary stakeholder, it is crucial to learn what citizens expect from them and how they assess their performance. Drawing upon representative survey data from Spain (N = 1717) and through three quantitative studies, I have explored Spanish citizens’ perceptions of Spain’s National Television (TVE) and the role of PSM consumption and political attitudes in shaping these perceptions. The results show respondents’ strong adherence to the normative roles associated with PSM and reaffirm the critical role of consumption in yielding a positive view toward PSM and its need. Ideology and populist attitudes are strong predictors of performance assessment of PSM, which is a reminder of their role as pivotal institutions of liberal democracies. This dissertation reaffirms the urgent need for Spanish PSM to reconnect with its audience and finally find a way to achieve institutional stability and factual independence.engAtribución-NoComercial-SinDerivadas 3.0 EspañaPublic service mediaAudience perceptionsTVEMedia evaluationsPopulist attitudesdoctoral thesisCiencias de la Informaciónopen access