Cerviño, JulioBonache, Jaime2011-10-072011-10-072005International Journal of Retail and Distribution Management, 2005, v. 33, n. 1, pp. 79-940959-0552https://hdl.handle.net/10016/12246Many studies have analyzed the retail and distribution systems in transitional economies, either from a general perspective or by analyzing specific countries. However, only a few, if any, have analyzed the situation and changes taking place in the Cuban market. The purpuse of this paper is to provide a current overview of Cuban wholesaling distribution and retailing for consumer products. It examines the challenges that are taking place in the wholesale and retail distribution system in the country and describes the sharp contrats between the state of retailing in Cuba before and after the collapse in the Soviet Unionapplication/pdfeng©Emerald Group Publishing LimitedCubaNational economyRetail tradeWholesalingDeveloping countriesDistribution channels and marketsresearch articleEmpresa10.1108/09590550510577147open access79194International Journal of Retail and Distribution Management33