Navío-Marco, JulioPérez Leal, RaquelRuiz-Gómez, Luis Manuel2023-03-032023-03-032019Navío-Marco, J., Pérez-Leal, R. & Ruiz-Gómez, L. M. (16-19 June 2019). Analysis of the WiFi4EU initiative as a potential instrument to correct digital divide in rural areas in the EU [proceedings]. 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland.https://hdl.handle.net/10016/36746Proceedings of: 30th European Conference of the International Telecommunications Society (ITS): "Towards a Connected and Automated Society", Helsinki, Finland, 16th-19th June, 2019With the WiFi4EU initiative, the European Commission intends to reinforce local wireless Internet connectivity free of charge and without discriminatory conditions in the EU. This paper aims to analyse if this policy measure achieves its goals: to contribute towards digital inclusion and to improve coverage in disadvantaged areas. By analysing the results of the first call, we can conclude that WiFi4EU can be a good tool for promoting the necessary connectivity in local/rural environments of the European Union, but there is room for improvement to increase the positive impact of the initiative. The article proposes useful recommendations for municipalities and policymakers, and suggests improvements for the award procedure.15engWiFi4EUICT regulationGigabit societyRural connectivityDigital divideconference proceedingsTelecomunicacionesopen access11530th European Regional ITS Conference (Helsinki 2019) Helsinki, Finland, 16th - 19th June 2019: "Towards a Connected and Automated Society"CC/0000030599