Fuente Iglesias, Alejandro de laPérez Leal, RaquelGarcía-Armada, Ana2015-11-242015-11-242015-10XII Jornadas de Ingeniería Telemática (JITEL 2015). Libro de ponencias. Del 14 al 16 de octubre de 2015. Palma de Mallorca. Universitat de Les Illes Balears. Pp. 9-15978-84-606-8609-5https://hdl.handle.net/10016/22043La ponencia presentada en: XII Jornadas de Ingeniería Telemática (JITEL 2015), celebrada los días 14 al 16 de octubre de 2015, en Palma de Mallorca.Mobile broadband services are growing rapidly in the last few years due to the deployment of Long Term Evolution (LTE) cellular networks. Among them, multicast services can be provided using Evolved Multimedia Broadcast and Multicast Service (eMBMS), available with 3rd Generation Partnership Project (3GPP) release 9, which can deliver broadcast/multicast content using a single-frequency network mode. This means sending the same multimedia content to a mass audience within a specific area. The utilization of the Conventional Multicast Scheme (CMS) approach for multicast resource allocation presents intrinsic inefficiencies, because of the different channel conditions of the users which demand the service. This paper proposes a Joint Multicast Subgrouping and Unicast Transmissions (JMSUT) strategy for resource allocation, which consists of the use of the multicast and the unicast transmissions, by means of the subframes reserved by the LTE standard for each purpose, to deliver a multicast service. The goal of the JMSUT algorithm is to maximize the service throughput whereas it guarantees the fulfillment of the Quality of Service (QoS) requirements of every user. This paper solves the former maximization problem of the joint resource allocation; on the one hand, splitting the multicast resources into different subgroups that transmit the same content with different Modulation and Coding Scheme (MCS), and on the other hand, the users with worst channel conditions are served by means of the unicast transmissions.7application/pdfspa© 2015 AutoresAtribución-NoComercial-SinDerivadas 3.0 Españaconference paperTelecomunicacionesopen access915XII Jornadas de Ingeniería Telemática (JITEL 2015). Libro de ponencias. Del 14 al 16 de octubre de 2015. Palma de Mallorca.CC/0000024025