RT Journal Article
T1 An integrated methodology for customer relationship management customization.
A1 Colomo Palacios, Ricardo
A1 Gómez Berbís, Juan Miguel
A1 García Crespo, Ángel
AB The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand solutions appearance. In this scope, a unified methodology centered on CRM solutions is of paramount importance since it has traditionally been linked to either system integration or overall solution design. Based on the two de-facto complementary standards for the implementation and development of Information Systems, namely the ESA and Dyché CRM systems implementation methodology, in this paper, we provide a CRM business solutions customization methodology which pertains independently to the integration and tool maker perspective.
PB TECSI FEA USP
SN 1807-1775 (Online)
YR 2007
FD 2007
LK https://hdl.handle.net/10016/14658
UL https://hdl.handle.net/10016/14658
LA eng
DS e-Archivo
RD 18 may. 2024