RT Dissertation/Thesis
T1 La pérdida de valor en los activos estratégicos: el caso de la dilución de marcas
A1 Macías Rendón, Washington
YR 2016
FD 2016-06
LK https://hdl.handle.net/10016/23826
UL https://hdl.handle.net/10016/23826
LA eng
NO Trademark dilution by blurring: a consumer-based brand equity perspective. -- Trademark dilution and its practical effect on purchase decision. -- An empirical assessment of dilution by tarnishment: brand evaluation, intentions, brand equity and purchase decision
DS e-Archivo
RD 4 jun. 2024