RT Generic
T1 Market orientation and business economic performance : a mediational model
A1 Maydeu Olivares, Alberto
A1 Lado, Nora
A2 Universidad Carlos III de Madrid. Departamento de Economía de la Empresa, 
AB Previous studies have found that market orientation significantly predicts economic performance. The present study attempts to provide a necessarily partial model for how this impact takes place using innovation degree, innovation performance and customer loyalty as intermediate variables. The study targets the insurance industry in the European Union. Our sample accounted for 22 % of the companies and 17 % of the insurance premiums in this market. Our results suggests that the addition of these variables improves our predictions of objective economic performance over what is explained by market orientation alone. Furthermore, we found that the effects of market orientation on economic performance are completely channeled (mediated) through these variables, particularly through innovation degree and innovation performance.
YR 1998
FD 1998-09
LK https://hdl.handle.net/10016/6538
UL https://hdl.handle.net/10016/6538
LA eng
DS e-Archivo
RD 1 sept. 2024