RT Journal Article
T1 Business information architecture for successful project implementation based on sentiment analysis in the tourist sector
A1 Zapata, Gianpierre
A1 Murga, Javier
A1 Domínguez, Francisco
A1 Martínez Moguerza, Javier
A1 Álvarez Rodríguez, José María
AB In the today's market, there is a wide range of failed IT projects in specialized small and medium-sized companies because of poor control in the gap between the business and its vision. In other words, acquired goods are not being sold, a scenario which is very common in tourism retail companies. These companies buy a number of travel packages from big companies and due to lack of demand for these packages, they expire, becoming an expense, rather than an investment. To solve this problem, we propose to detect the problems that limit a company by re-engineering the processes, enabling the implementation of a business architecture based on sentimental analysis, allowing small and medium-sized tourism enterprises (SMEs) to make better decisions and analyze the information that most possess, without knowing how to exploit it. In addition, a case study was applied using a real company, comparing data before and after using the proposed model in order to validate feasibility of the applied model.
PB Springer
SN 0925-9902
YR 2019
FD 2019-06-28
LK https://hdl.handle.net/10016/34442
UL https://hdl.handle.net/10016/34442
LA eng
NO This work has been partially funded by the following projects of the Spanish Ministry of Science, Innovation and Universities GROMA (MTM2015-63710-P), MODAS-IN (reference: RTI2018-094269-B-I00), PPI (RTC-2015-3580-7) and UNIKO (RTC-2015-3521-7), and the “methaodos.org” research group at URJC.
DS e-Archivo
RD 30 jun. 2024