RT Journal Article
T1 Good practices in audiovisual diversity. Hype or hope?
A1 García Leiva, María Trinidad
A1 Segovia, Ana I.
AB Research conducted on the audiovisual industry within the context of the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO, 2005) lends weight to the idea that exclusively applying market logic to the field of culture poses a threat to its diversity. It is therefore necessary to identify and foster practices to implement from the public sphere. The question, then, is how to define such practices. The Convention uses the term 'best practice' within a scenario in which this concept, like 'good practice', has been extensively but only vaguely defined. Taking this as a starting point, the aim of this article is to offer a report based on a critical, bibliographical and archival review of how these notions have evolved. To this end, we re-examine their origin and evolution, contrasting them with other related terms such as 'contextual practice' or 'meaningful experience'. We then analyse how the notions of good/best practice are used in the UNESCO Convention and in a series of studies focusing on communication and culture. In short, these terms are deconstructed to suggest a new critical definition that encompasses the characteristics of what might constitute a good practice in the promotion and/or protection of audiovisual diversity.
PB OberCom
SN 1646-5954
YR 2014
FD 2014
LK https://hdl.handle.net/10016/20289
UL https://hdl.handle.net/10016/20289
LA eng
NO Ministerio de Economía
NO This article has been written as part of the research project «Cultural Diversity and Audiovisual: good practices and indicators» (ref. CSO2011-26241), which is part of the National Plan of Scientific Research, Development and Technological Innovation of the Spanish Ministry of Economy and Competitiveness.
DS e-Archivo
RD 1 sept. 2024