RT Journal Article
T1 International students' decision-making process
A1 Sánchez, Joaquín
A1 Cerviño, Julio
AB Purpose – The purpose of this paper is to propose a theoretical model that integrates the differentgroups of factors which influence the decision-making process of international students, analysingdifferent dimensions of this process and explaining those factors which determine students’ choice.Design/methodology/approach – A hypothetical model is presented which shows the purchaseintention as an independent variable dependent on five factors: personal reasons; the effect of countryimage, influenced by city image; institution image; and the evaluation of the programme of study. Theconsideration, whether conscious or unconscious on the part of the prospective student, of the differentelements making up the factors included in this study will determine the final choice made by thatstudent.Findings – The limitations of this study stem from the nature of the study itself. As a theoreticalmodel, it aims to integrate the factors identified in the existing literature. Thus, future research musttry to examine the existing relationships among the aforementioned factors. In particular, it mustanalyse the weight of each factor on the purchase intention, and the relative importance of eachelement for the factor it belongs to. Therefore, determining the relative importance of each element andfactor would constitute an important source of information for future work in international marketing.Originality/value – There are few studies which try to tackle the decision-making process of theprospective international student from an integrated point of view. This paper contributes to bridgingthat gap
PB Emerald
SN 0951-354X
YR 2006
FD 2006
LK https://hdl.handle.net/10016/7277
UL https://hdl.handle.net/10016/7277
LA eng
DS e-Archivo
RD 18 may. 2024