RT Generic T1 Electronic commerce, consumer search and retailing cost reduction A1 Mazón, Cristina A1 Pereira, Pedro AB This paper explains three things in a unified way. First, how e-commerce can generate price equilibria, where physical shops either compete with virtual shops for consumers with Internet access, or alternatively, sell only to consumers with no Internet access. Second, how these price equilibria might involve price dispersion on-line. Third, why prices may be higher on-line. For this purpose we develop a model where e-commerce: reduces consumers search costs, involves trade-offs for consumers, and reduces retailing costs. SN 2340-5031 YR 2001 FD 2001-12 LK https://hdl.handle.net/10016/264 UL https://hdl.handle.net/10016/264 LA eng DS e-Archivo RD 26 may. 2024