RT Journal Article
T1 A customer orientation checklist: a model
A1 Pacios Lozano, Ana Reyes
AB A brief review of the concept connotations in the area of information services is carried out, trying to stress the implications of being "customer oriented" as the mostimportant component of marketing. A model to measure the level of the library's orientation toward its market - as perceived by its managers - is presented. It was designed taking into account the models that major specialists prepared in order to evaluate marketing activity in companies. It should allow librarians to establish to what extent the library is properly user oriented and, at the same time, what specific marketing-related aspects it is failing in or should improve at.
PB Emerald Group Publishing Limited
SN 0024-2535
YR 2000
FD 2000
LK https://hdl.handle.net/10016/4636
UL https://hdl.handle.net/10016/4636
LA eng
DS e-Archivo
RD 1 sept. 2024