RT Journal Article
T1 Product strategies and survival in schumpeterian environments: evidence from the US security software industry
A1 Giarratana, Marco S.
A1 Fosfuri, Andrea
AB This paper seeks to explore the drivers of survival in environments characterized by high rates of entry and exit, fragmented market shares, rapid pace of product innovation and proliferation of young ventures. The paper aims to underscore the role played by postentry product strategies, along with their interaction, after carefully controlling for "at entry" factors and demographic conditions. Based on a population of 270 firms that entered the US security software industry between 1989 and 1998, we find evidence that surviving entities are those that are more aggressive in the adoption of versioning and portfolio broadening strategies. In particular, focusing on any one of these two strategiesleads to a higher probability of survival as opposed to adopting a mixed strategy.
PB Sage
SN 0170-8406
YR 2007
FD 2007
LK https://hdl.handle.net/10016/13428
UL https://hdl.handle.net/10016/13428
LA eng
DS e-Archivo
RD 1 may. 2024