RT Journal Article
T1 Characterization of cross-posting activity for professional users across Facebook, Twitter and Google+
A1 Farahbakhsh, Reza
A1 Cuevas Rumín, Ángel
A1 Crespi, Noël
AB Professional players in social media (e.g., big companies, politician, athletes, celebrities, etc) are intensively using Online Social Networks (OSNs) in order to interact with a huge amount of regular OSN users with different purposes (marketing campaigns, customer feedback, public reputation improvement, etc). Hence, due to the large catalog of existing OSNs, professional players usually count with OSN accounts in different systems. In this context, an interesting question is whether professional users publish the same information across their OSN accounts, or actually they use different OSNs in a different manner. We define as cross-posting activity the action of publishing the same information in two or more OSNs. This paper aims at characterizing the cross-posting activity of professional users across three major OSNs, Facebook, Twitter and Google+. To this end, we perform a large-scale measurement-based analysis across more than 2M posts collected from 616 professional users with active accounts in the three referred OSNs. Then we characterize the phenomenon of cross-posting and analyse the behavioural patterns based on the identified characteristics.
PB Springer
SN 1869-5450
YR 2016
FD 2016-12-01
LK https://hdl.handle.net/10016/35630
UL https://hdl.handle.net/10016/35630
LA eng
NO This work is partially supported by the European Celtic-Plus project CONVINcE and ITEA3 CAP. as well as the Ministerio de Economia y Competitividad of SPAIN through the project BigDatAAM (FIS2013-47532-C3-3-P) and Horizon 2020 Programme (H2020-DS-2014-1) under Grant Agreement number 653449. We would like thank Reza Motamedi, Reza Rejaie, Roberto Gonzlez and Ruben Cuevas for providing Twitter and Google+ dataset to be used in this study.
DS e-Archivo
RD 27 jul. 2024