RT Journal Article T1 The effect of valence and ideology in campaign conversion: panel evidence from three Spanish general elections A1 García Viñuela, Enrique A1 Jurado Nebreda, Ignacio A1 Riera Sagrera, Pedro AB This paper studies changes in voting preferences over election campaigns. Building on the literature on spatial models and valence issues, we study whether (1) ideological distance to political parties, (2) assessments of party competence to handle different policy issues, and (3) voter-updated candidate evaluations are factors that explain shifts in voter choices in the weeks preceding the election. To test our hypotheses, we use data from three survey panels conducted for the 2008, 2011 and 2015 Spanish general elections. Our findings show that valence factors are more influential than ideological indifference to account for campaign conversion. PB Springer Science and Business Media LLC SN 0048-5829 YR 2018 FD 2018-02-28 LK https://hdl.handle.net/10016/35354 UL https://hdl.handle.net/10016/35354 LA eng NO We thank the journal’s editors and reviewers for helpful comments. We are grateful to the Spanish Ministry of Economy and Competitiveness for financial support through grant CSO2013-40870-R. DS e-Archivo RD 30 jun. 2024