RT Generic
T1 Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs
A1 Avagyan, Vardan
A1 Esteban-Bravo, Mercedes
A1 Vidal-Sanz, Jose M.
A2 Universidad Carlos III de Madrid. Departamento de Economía de la Empresa, 
AB We discuss how trade-in rebates can be used to manage product multigenerational innovationdiffusion waves, and study the optimal behavior of the firm controlling the prices and rebatesassociated to product upgrades. We show how this strategy accelerates the diffusion and can leadto profit increments of about 5%. The strategy is profitable even when the rebate subsidizes theupgrades entirely.
YR 2011
FD 2011-11
LK https://hdl.handle.net/10016/12693
UL https://hdl.handle.net/10016/12693
LA eng
NO Research funded by two research projects, by the Comunidad de Madrid and the Spanish Government
DS e-Archivo
RD 3 jun. 2024