Financial service firms' entry-mode choice and cultural diversity : Spanish companies in Latin America

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Show simple item record Álvarez Gil, María Joséfa Cardone Riportella, Clara Samartín Sáenz, Margarita Lado, Nora 2010-04-14T11:26:48Z 2010-04-14T11:26:48Z 2003
dc.identifier.bibliographicCitation International Journal of Bank Marketing, 2003, v. 21, n. 2/3, p.109-121
dc.identifier.issn 0265-2323
dc.description.abstract Emerging markets in newly industrialised countries have caught the attention of managers of manufacturing companies facing heavy domestic and global pressure. Key barriers to the effective management of international manufacturing operations need to be identified. The same applies to the management of international service operations. The share of services in international trade, the amount of foreign direct investments made and the number of multinational service-sector enterprises has been increasing rapidly in the last two decades. Existing studies on service internationalisation apply a fairly broad theoretical base. This paper contributes by examining the internationalisation behaviour of Spanish financial service-sector companies in Latin America to find out if general internationalisation patterns are applicable or if the manufacturing sector influences their internationalisation behaviour
dc.format.mimetype application/pdf
dc.language.iso eng
dc.publisher Emerald
dc.subject.other Financial services
dc.subject.other Internationalization
dc.subject.other Latin America
dc.subject.other Newly industrializing economies
dc.title Financial service firms' entry-mode choice and cultural diversity : Spanish companies in Latin America
dc.type article PeerReviewed
dc.description.status Publicado
dc.subject.eciencia Empresa
dc.identifier.doi 10.1108/02652320310469494
dc.rights.accessRights openAccess
dc.identifier.publicationfirstpage 109
dc.identifier.publicationissue 2/3
dc.identifier.publicationlastpage 121
dc.identifier.publicationtitle International Journal of Bank Marketing
dc.identifier.publicationvolume 21
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