Brand alliances : a conceptual model of strategic analysis

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Brand alliances : a conceptual model of strategic analysis

Author(s): Cubillo Pinilla, José María; Cruz Roche, Ignacio; Cerviño, Julio
Publisher: Icfai Press
Issued date: 2004
Citation: Gopalakrishnan, P. S. Journal of Brand Management. Icfai Press, 2004
ISBN: 81-314-0845-0
Review: PeerReviewed
URI: http://hdl.handle.net/10016/7391

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