The market orientation: competitive organizational strategy

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dc.contributor.author Rivera Camino, Jaime
dc.contributor.editor Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
dc.date.accessioned 2010-03-01T08:08:00Z
dc.date.available 2010-03-01T08:08:00Z
dc.date.issued 1995-12
dc.identifier.uri http://hdl.handle.net/10016/7066
dc.description.abstract This article reports a definition of Market Orientation whieh supported from a perspeetive of strategy implementation. It is different from the studies that eonsider the identity of Market Orientation as the adoption of the marketing eoncept or the implementation of a business culture. The results obtained from two eountries provide empirical support to our definition of Market Orientation as competitive strategy. This is reported independent from the marketing department and is capable of being shared by the non marketing managers. It is also found that the level of its implementation is associated with various criteria of business performance in firms belonging to two industries of the financial sector. The results validate that our definition is broader than the traditional definition of market orientation, marketing orientation, and customer orientation practiced by many companies.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.relation.ispartofseries UC3M Working papers. Business Economics
dc.relation.ispartofseries 95-60-09
dc.rights Atribución-NoComercial-SinDerivadas 3.0 España
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.other Market orientation
dc.subject.other Strategy
dc.subject.other Competition
dc.subject.other Organizational performance
dc.subject.other Services
dc.title The market orientation: competitive organizational strategy
dc.type workingPaper
dc.subject.eciencia Empresa
dc.rights.accessRights openAccess
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