An essay on the dimension and components of customisation in service operations management

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dc.contributor.author Álvarez Gil, María José
dc.contributor.author Arias-Aranda, Daniel
dc.contributor.editor Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
dc.date.accessioned 2010-01-20T10:43:34Z
dc.date.available 2010-01-20T10:43:34Z
dc.date.issued 1998-04
dc.identifier.uri http://hdl.handle.net/10016/6544
dc.description.abstract There is a scarcity of guidelines that trigger the adoption of Customisation, a concept frequently brought up in Service-related Operations management. This paper suggests a comprehensive framework of the Customisation process and its implications for Service Operations Management. We identify the two most outstanding approaches of Customisation, based upon the concepts of Customers'needings and Wishes. Main differences between them and their respective effects on the design of the Service Operations Strategy are discussed. Second, we identify the four dimensions (Time, Space, Volume and Variety) which explain the two mentioned approaches and that may address the process of implementation of the Operations Strategy.
dc.format.mimetype application/pdf
dc.language.iso eng
dc.relation.ispartofseries UC3M Working papers. Business Economics
dc.relation.ispartofseries 98-32-04
dc.rights Atribución-NoComercial-SinDerivadas 3.0 España
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subject.other Service operations management
dc.subject.other Marketing
dc.subject.other Customisation
dc.subject.other Focused factories
dc.subject.other Flexibility
dc.title An essay on the dimension and components of customisation in service operations management
dc.type workingPaper
dc.subject.eciencia Empresa
dc.rights.accessRights openAccess
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